Your privacy matters to us. This policy explains what data we collect, why we collect it, and how we keep it safe.
Last updated:
VisitSriLankan.com is a travel information website dedicated to helping visitors discover the best of Sri Lanka — from ancient archaeological sites and wildlife sanctuaries to world-class surf breaks and pristine beaches. We are the data controller for personal data collected through this website. If you have any questions about this policy, please contact us at [email protected].
We may collect the following categories of personal data when you use our website: (a) Usage data — pages visited, time spent on pages, referring URLs, browser type, device type, and IP address, collected automatically via analytics tools; (b) Cookie data — preferences and consent choices stored in your browser; (c) Contact data — your name and email address if you voluntarily contact us via a contact form or email; (d) Advertising data — anonymised interaction data used by advertising partners (Google AdSense) to serve relevant advertisements, subject to your consent.
We use the data we collect for the following purposes: to analyse website traffic and improve our content and user experience; to display relevant advertisements through Google AdSense (only with your consent); to respond to enquiries you send us; to comply with legal obligations; and to detect and prevent fraud or security incidents. We do not sell your personal data to third parties.
We use cookies and similar tracking technologies on this website. Essential cookies are required for the site to function correctly and are set automatically. Analytics and advertising cookies are only set after you provide consent via our cookie banner. You can withdraw your consent at any time by clearing your browser cookies and declining consent on your next visit. For more information about the specific cookies we use, please refer to our Cookie Banner settings.
We use Google AdSense (Publisher ID: ca-pub-1877067505600540) to display advertisements on this website. Google may use cookies and web beacons to serve ads based on your prior visits to this and other websites. You can opt out of personalised advertising by visiting Google's Ads Settings at https://adssettings.google.com. AdSense is only loaded after you provide cookie consent. We do not have access to or control over cookies placed by Google.
We use Google Analytics 4 to understand how visitors interact with our website. Google Analytics collects anonymised usage data including pages viewed, session duration, and approximate geographic location derived from IP address. IP addresses are anonymised before storage. This data is only collected after you provide analytics consent. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on available at https://tools.google.com/dlpage/gaoptout.
We process your personal data on the following legal bases under the UK GDPR and EU GDPR: Consent — for analytics cookies, advertising cookies, and any optional data collection; Legitimate interests — for essential website security and fraud prevention; Legal obligation — where we are required to process data to comply with applicable law. Where we rely on consent, you have the right to withdraw it at any time without affecting the lawfulness of processing carried out before withdrawal.
We retain personal data only for as long as necessary for the purposes described in this policy. Analytics data is retained for 14 months in Google Analytics before automatic deletion. Contact enquiry data is retained for up to 2 years. Cookie consent records are retained for 12 months. We do not store payment card data.
Our website may contain links to third-party websites, including travel booking platforms, accommodation providers, and tour operators. We are not responsible for the privacy practices of these third parties. We encourage you to read their privacy policies before providing any personal data. Third-party services we use include: Google Analytics (analytics), Google AdSense (advertising), and Google Search Console (search performance monitoring).
Depending on your location, you may have the following rights regarding your personal data: the right to access the personal data we hold about you; the right to rectification of inaccurate data; the right to erasure ('right to be forgotten'); the right to restrict processing; the right to data portability; the right to object to processing based on legitimate interests; and the right to lodge a complaint with a supervisory authority. To exercise any of these rights, please contact us at [email protected]. We will respond within 30 days.
Some of our third-party service providers (including Google) are based outside the UK and European Economic Area. Where personal data is transferred internationally, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission, to protect your data in accordance with applicable privacy law.
VisitSriLankan.com is not directed at children under the age of 13. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us at [email protected] and we will delete it promptly.
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we make material changes, we will update the 'Last Updated' date at the top of this page. We encourage you to review this policy periodically. Continued use of the website after changes are posted constitutes your acceptance of the updated policy.
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at: Email: [email protected]. We aim to respond to all privacy-related enquiries within 30 days.
Privacy questions?
Email us at [email protected] and we'll respond within 30 days.